Tag Archive for: accreditation

Preliminary Accreditation Granted Seal of the CMTCA

Preliminary Accreditation Granted Seal of the CMTCA

Note: This post was published in 2021. Vicars School is now a fully accredited program. For more information about CMTCA Accreditation and what it will mean for your massage career, check out this post from summer 2023 or this page on our website!

Vicars School of Massage Therapy is proud to announce that we have been granted Preliminary Accreditation status from the Canadian Massage Therapy Council for Accreditation. 

This status is an important milestone for our school, our students, and the massage therapy profession in Alberta.  

“I’m so proud of our faculty and staff,” says Maryhelen Vicars, the school’s founder and president. “We have been working towards this goal for several years, and the high score we achieved at this stage is a welcome confirmation of the quality of our program.”  

What is CMTCA accreditation? What is preliminary accreditation?  

The Canadian Massage Therapy Council for Accreditation (CMTCA) is an independent agency that evaluates massage programs across the country to determine whether they meet rigorous curriculum and delivery standards. 

The CMTCA evaluation rates a school’s performance in seven important categories: curriculum content; faculty and learning; student support; leadership and administration; human resources; resources and infrastructure; and quality improvement. Each category is broken down further into multiple criteria—95 in total.  

Schools start by applying for preliminary accreditation. This is a rigorous process that involves gathering documentation and evidence for all the criteria. The school’s written submission is then independently reviewed by three trained CMTCA surveyors.  

Now that we have preliminary accreditation status, the next step is full accreditation, which involves a scheduled site visit from CMTCA surveyors. We are one of only two private massage therapy colleges in Alberta to have earned preliminary accreditation status. The massage therapy program at Lethbridge College, a publicly funded college, is the only massage program in Alberta with full accreditation. 

Preparing the application was a team effort led by Executive Director Sarah Ward-Bakken and Curriculum Coordinator Linda McGeachy. The whole team spent many hundreds of hours on the project, reviewing each standard and gathering detailed evidence of how our program meets the criteria. 

“Applying for accreditation gave us the opportunity to examine each aspect of the program in great depth and detail,” says Linda. “Receiving preliminary accreditation has made me more confident than ever that the school is offering comprehensive, well-rounded training that is second-to-none in Canada. 

“Accreditation is about making sure that best practices in massage therapy education are upheld, and that schools continue to invest in quality improvement,” Sarah added. “It ensures that graduates are knowledgeable, competent, safe, and ethical.” 

Why does CMTCA accreditation matter?

Program accreditation through the CMTCA is a way for massage therapy programs to demonstrate that they meet Canada’s national program standards. In provinces where massage therapy is a regulated health care profession, standards are mandatory and so accreditation is essential.  

Massage therapy is not regulated in Alberta and there’s no universal education standard. But in our eyes, that makes independent approval processes like CMTCA accreditation and the MTAA school approval program list more important, not less. 

“We have never been about meeting minimum requirements,” says Maryhelen. “It’s unfortunate for the profession, and for Alberta massage students, that this kind of consistent, evidence-based education isn’t already mandatory for Alberta massage schools. But I’m proud to be able to offer it for our students. 

“From the very beginning, our school has been committed to meeting the highest standards of massage therapy education,” she says. “Back in 2012 when the regulated provinces first agreed on a standard for what all students should learn before they are ready to practice, we rolled up our sleeves and got to work. In many areas, we were already compliant. Where the expectations were higher, we spent the time and money needed to make sure we met them. 

“We had the same attitude when the CMTCA started accepting applications from Alberta schools. We jumped at the chance to prove ourselves.” 

The more schools that choose to get accredited, the higher the quality of massage education in Alberta will be overall. This will improve outcomes for clients and help strengthen the reputation of massage as a valuable health care profession.  

What does this mean for current and future Vicars students?

The most important thing for current and future Vicars students to take away from today’s news is that their massage education meets the highest national standards, and that they can be confident that they are on their way to becoming skilled, effective, and successful health care professionals. The day-to-day experience of being a Vicars student hasn’t changed. This new status from the CMTCA is simply recognition from independent experts that what we’re doing works.  

There will be practical benefits, too, of course: many clients and employers already show preferences for therapists from specific schools, and this will set our graduates apart even more.  

We expect that the accreditation process will have the greatest impact on our students who plan to work in regulated provinces after they graduate. The details will depend on when we are able to schedule our site visit for full accreditation, and on the policies of the regulatory college in question. Overall, we expect that our current status, and eventual full accreditation status, will open many doors for our students in other jurisdictions.

We got a very exciting letter in the mail today! Our first exclusive continuing education course has been approved for continuing education credits by the Massage Therapist Association of Alberta!

When you take Building Your Business (Level 1)—Using Social Media to Build Your Brand at the Calgary campus this July, you will earn 4 Secondary Credits from MTAA. 

For many years, we have partnered with qualified instructors and organizations to offer continuing education at our Edmonton and Calgary locations. But this course is the first time we’ve developed homegrown exclusive continuing education classes! It’s in Calgary first, and will be repeated in Edmonton later this year.

This workshop will teach you  how to create and execute a communications strategy that meets your needs. Using a practical, hands-on approach, you’ll learn how to use traditional communication avenues and social media to promote yourself and your practice.
The course will cover the importance of a good social media strategy and demonstrate actionable steps you can take to develop a sustainable, measurable and scalable social media marketing plan tailored to your own needs and goals. Ultimately, this will help you create more awareness, relationships and leads for your brand and business.
You will go through social-media exercises and real-world case
studies, putting what you’ve learned into practice throughout the day.
The key topics that we’ll cover include:
  • How to build a voice and values around your brand-Be a Brand Ambassador!
  • The right channels for you-which social media channels should you use?
  • How to craft and grow your online “ecosystem” to build your network & business
  • The balance of a good content strategy, listening, and engagement tactics
  • Setting goals and measuring your social media growth
During the workshop, you’ll set up your own Facebook Business Page (or perfect the one you already have)!
This course is specifically designed for massage therapists, and will offer techniques and advice for both sole practitioners and those working in multi-therapist environments.
In order to fully participate in this workshop, we request that you bring a laptop or tablet.
Cost: For MH Vicars students and graduates: $195 (+gst)
For general public: $245 (+gst)

Building Your Massage Business (Level I):
Using Social Media to Build Your Brand

June 18 2016, Calgary Campus

Register Now!

MH Vicars instructor teaching a class

We are about to devote many hours and quite a bit of money to earn a piece of paper that some other Alberta massage schools don’t even want. And we couldn’t be more delighted!

MH Vicars School has been chosen as a pilot school by the Canadian Massage Therapy Council for Accreditation! You read that right: at long last, massage schools in Canada will be able to earn accreditation from a national body. And they’ve chosen MH Vicars School to help launch that process.

We have invited a group of CMTCA assessors to use our campuses to test their assessment process. It’s the latest step towards a full, nationwide accreditation system.

What is accreditation?

To put it very simply, accreditation will mean that a school can prove that it:

  • Meets the curriculum standards of the regulated provinces
  • Awards diplomas only to massage therapists who have proven themselves skilled, knowledgeable, and effective
  • Delivers what it promises: qualified instructors; relevant content; and a culture of continuous improvement

These are the same high standards that we have set for ourselves every day.

Why do we care so much about CMTCA accreditation?

Maybe we just like being ahead of the crowd! After all, we were the first private school in Alberta to upgrade our curriculum to meet the national standard (which is required of schools in BC and other regulated provinces, but still voluntary in Alberta). We also were the first massage school to be named to the MTAA’s Approved Program List.

Accreditation is an essential step for government regulation of the industry, which we still don’t have in Alberta. I have been pushing for Canada-wide accreditation of massage schools since I started MH Vicars School in 2001. Accreditation of massage therapy schools means that students will get the best education, and clients will get the best treatments.

So why wouldn’t everyone want this?

Politics. And profits. With regulation, some MTs would have to get more education, and many schools would have to get better– a lot better, in many cases. And upgrading a school is expensive and time-consuming. We spend hundreds of hours each year refining our curriculum to make sure that it covers the latest massage and education research. Many schools don’t bother. They won’t upgrade their programs until they are forced to by regulation, or by an educated public.

We are pursuing accreditation because it is the right thing to do. It will be benefit our alumni, who are already in demand by employers and clients. Once they are able to say that they have graduated from an accredited school, it will only be further proof that they are worth every penny!

It will also benefit the public. Clients should be able to count on competent, effective therapy. Being able to choose therapists from accredited schools will make it easier for them to find the best therapists (our therapists, obviously!).

Accreditation is the future for massage therapy in Alberta, and we are thrilled to be a part of this process with the CMTCA.

Best,

Maryhelen Vicars