As an RMT, you’ve chosen to dedicate your career to helping and connecting with others. So, networking should come as second nature. But too many massage therapists write off the idea entirely without realizing its value. Maybe the term brings to mind images of midlevel executives in uncomfortable suits exchanging superficial pleasantries along with their business cards. Maybe it just doesn’t seem necessary for someone who’s self-employed, or has a full client list.
If that’s been your attitude towards networking, it’s time to think again! Networking is an essential tool for RMTs at all stages of their careers. Authentic, meaningful networking isn’t about impressing your peers, or keeping up appearances. It’s about making connections and building communities.
Don’t believe me yet? Keep reading for our top 6 benefits of networking.
#1: Keep up with trends and innovations in the industry
How do you stay on top of the latest massage news? If the answer is that you chat with your clients and fellow RMTs, then congratulations: you’re networking already!
While massage as a healing discipline is thousands of years old, as a modern career it’s experiencing rapid growth and change. From developments in regulation and school accreditation, to innovative treatments and modalities, there’s always something new to learn. By cultivating connections with other therapists and health professionals, you can keep up with all the latest news in this dynamic field.
#2: Make important referral contacts
Maybe you’re so busy that you have to turn potential clients away. Maybe you want to be able to recommend someone you trust when you have to refer your clients to another practitioner. In either case, it’s very helpful to know the therapists and health professionals in your area. Your clients trust you with their health when they’re on your table, and you owe it to them to be knowledgeable about their treatment options beyond your clinic walls.
And of course, making this type of connection pays off in both directions. Wellness professionals like physiotherapists, coaches, and chiropractors are often called upon to recommend massage to their clients and patients. By getting to know them, you’ll both benefit – and so will your clients.
#3: Get motivated
No matter how much you love your job – and we hope you adore it! – it’s still work. It’s natural for your drive and enthusiasm to ebb and flow.
One sure-fire way to jumpstart your passion for the career is to meet with fellow RMTs and talk about the job! Sharing ideas, tips, funny stories, and lessons learned can remind you why you chose this career in the first place, and will leave you re-energized about your practice.
#4: It’s an opportunity to find or become a mentor
I wouldn’t be where I am today – with a fulfilling job that I love – without the help and advice of a lot of different people, and I expect the same is true for you. Interestingly, I didn’t connect with the people whom I consider my most important mentors and teachers through formal mentorship programs. Rather, they’ve been bosses, professors, senior colleagues, and even friends who simply took the time to share their thoughts and experiences with me. It may have been a small thing to them, but it has been precious to me. I hope that someday, I can play a similar role in someone else’s life.
And these casual, organic mentor relationships are just as important for RMTs as they are for writers like me. By connecting with the rest of the massage community, you can meet people to learn from, and people to teach. Because we’re never too old to do either!
#5: Look for a new job, or find new employees
If I were writing this for another school’s blog, I would probably have put this one at the top of the list. It’s the most obvious benefit of formal networking. But if your clinic is fully booked, or you happily work for yourself, it might be the benefit you’re most likely to discount. If you’re not actively looking to switch jobs or hire anyone, cultivating employment contacts might be pretty low on your to-do list. And fair enough!
But this is an important strategy for students and new graduates, and those of you who are still building their practice. And even if you’re comfortable where you are right now: the right time to have this kind of connection is before you need it.
#6: Socialize and have fun!
This one isn’t an afterthought, I promise! Massage therapists are good people (and I’d know!). All the RMTs that I know are in this business because they care about others, and want to have a positive influence on the world. And who wouldn’t want to hang out with people like that?
When it comes down to it, “networking” is just connecting with other RMTs and wellness professionals. It’s spending time with people, be they old classmates or new friends, with whom you have a lot in common—and helping your career at the same time. What could be better?
Can you think of any benefits to networking that I’ve missed? What have been your best networking experiences so far? Please share them in the comments!