At MH Vicars School, we often say that a massage therapy career can be whatever you want it to be. Carly Turner and Gwen Evans are a great example of this. Carly and Gwen were classmates at Vicars, and graduated in 2018. They now work together at Theralleve Therapeutic Massage and Wellness Clinic in Calgary, which Carly owns. Both Carly and Gwen offer a wide range of therapeutic massage treatments, but what really makes their clinic stand out is how clearly the two of them have been able to develop and communicate their professional philosophies. They both have a very clear idea of what kind of massage therapists they want to be. This important because it not only motivates them, but helps them find and retain clients who share the same goals.

Our Edmonton Director Robin Collum recently had the opportunity to talk with Carly and Gwen, and they were having such a good time that they couldn’t bear to cut it short! So we’ve broken the conversation into two parts.

Part 2, the three of us talked about the business of massage, opening your own clinic during a pandemic, and they offered some wise words to current and future Vicars students! Watch the video of our conversation, or read it below.

Robin

Carly, you’re the owner of Theralleve Calgary. Can you tell us a little bit about the clinic?

Carly

We’re relatively new: we opened in February 2020.

Robin

Oh, good timing!

Carly

Yeah, perfect timing! It was like, “Oh, the economy’s kind of bad…let’s just add in a pandemic!”

So we did end up closing for a little bit, but we reopened our doors in July and we’ve been going ever since. And it’s been a really amazing, interesting, big experience for me especially.

It’s something that has always been on my radar as something I wanted to do, and there was an opportunity in 2019 to kind of get things going and open up a clinic.

Gwen and I had gone to school together and created a really strong friendship, and we were just kind of like, “You know, let’s take this and run with it.”

And now here we are.

Robin

Had you planned on opening your own clinic back when you were in school? Did you always have dreams of being an entrepreneur as well as an RMT?

Carly

With our school curriculum, we had the added bonus of doing that business assignment, where it’s essentially plotting out how you would open a business. I remember that mine was very specific to cancer-related massage. But I had definitely thought of it as a “five years later” kind of plan.

So this kind of came a little bit sooner than expected, I would say.

But I’ve always had a very big entrepreneurial spirit. So taking something on like this, knowing that I interact very well with other people, I kind of rallied up that response of “What do we need to do?” and doing the research and the planning behind it…I’m certainly not afraid of that kind of hard work.

It was taking advantage of an opportunity mixed with, “Ok, well, if we’re going to do this, we’re going to do it!”

That’s why it’s been such an experience, because it wasn’t something for me that was necessarily planned so soon. But, you know, here I am doing it!

Robin

It sounds like it’s been a baptism by fire.

Carly

Kind of, yeah. But it’s been great. And I’ve had such wonderful people surrounding me and supporting me, including Gwen. I can only really be as good as my team and my team is pretty awesome!

Robin

Do you have any wisdom or advice to share with anyone who might be considering a career massage therapy?

Gwen

It is very much a “You get what you give” career. If you don’t put any work into it, you’re not going to get a lot of out of it. And it’s not the easiest one, but it is probably one of the most rewarding. So stick with it, get through it. The curriculum is worth it.

And just be ready to be a bit self-starting. Even if you’re working under an employee contract instead of being an independent contractor, you’re still going to have to try and reach out and prospect for those clients. So just be ready to do that a bit too.

Robin

Anything to add to that, Carly?

Carly

So succinct!

Gwen knows this, because as I said we were first year together, but I cried a lot in first year. I was frustrated. I just was like, “I don’t get this. I’m not sure I’m getting it properly.” Because there’s just so many nuances involved with massage. Nobody’s going to tell you “This is the exact pressure you need” or “That’s the exact symptom that’s going to correlate to that exact cause and effect,” and everything else.

I definitely agree with Gwen that you get what you give. Because there’s going to be a lot of challenge in it, in terms of just making sure that you are putting in the time and that you’re trying to study all of those muscle groups, and you are trying to learn what is out there, and what is being given to you.

And I mean, at MH Vicars, you’ll have amazing, amazing teachers. So that really helped.

I was just actually telling Gwen recently, it’s amazing how much has stuck and how much has deepened in our knowledge base for what we’re working with, each time we massage.

So, I mean, yes, you have to be personable in order to be a massage therapist. That’s kind of a given, but it’s amazing how much you can really learn and then eventually you can just trust the process.

And then as you’re working, you know, you might not remember all the Latin origins and insertions, but you know what you’re working on. And you know how to affect that muscle and what you can do about it if something happens. And that’s the beauty of it! Just acknowledging that you will get there.

Don’t forget to check out Part 1 of our conversation, in which Carly and Gwen talked about their approaches to massage therapy.

At MH Vicars School, we often say that a massage therapy career can be whatever you want it to be. Carly Turner and Gwen Evans are a great example of this. Carly and Gwen were classmates at Vicars, and graduated in 2018. They now work together at Theralleve Therapeutic Massage and Wellness Clinic in Calgary, which Carly owns. Both Carly and Gwen offer a wide range of therapeutic massage treatments, but what really makes their clinic stand out is how clearly the two of them have been able to develop and communicate their professional philosophies. They both have a very clear idea of what kind of massage therapists they want to be. This important because it not only motivates them, but helps them find clients who share the same goals.

Our Edmonton Director Robin Collum recently had the opportunity to talk with Carly and Gwen, and they were having such a good time that they couldn’t bear to cut it short! So we’ve broken the conversation into two parts.

In Part 1, the three of us talked about the approach they take to practicing massage therapy. Watch the video of our conversation, or read it below.

Robin

Carly, I’ll start with you. Can you tell us a little bit about your treatment philosophy?

Carly

Well, I think that for so long, there’s been a reputation around massage that it’s is strictly to help somebody feel good for an hour. That it’s just going to feel really relaxed, you’re not really going to get into anything major. You know, that the client is there just to calm down and sleep. But it’s so much more! If people come in and they have an injury, or if they have some sort of pain, we really want to get to the core of that pain. This is where our training in orthopedic testing can come in, and the overall assessment.

I’m very big on asking very specific questions. And although I definitely have some intuitive spots to my massage, I’m definitely very, very technical in my approach. And that really informs the questions that I’m going to ask, how I’m going to treat the muscle group. I say, “OK, how can we educate the client?”

I want to help them know more about what their pain is, and then be able to empower them further by giving them home care, by giving them the ability to really connect the dots so that it isn’t so passive.

We want to make things more two-sided. It’s not the therapist saying “I know all.” At the end of the day, you know your body as a client. And if I can help you understand it better by what I’m also noticing, then we create that better relationship for your health going forward.

Robin

Same question for you, Gwen. Can you tell me a little bit about your approach to massage therapy, and what kind of practice you’re trying to build?

Gwen

It’s actually very, very close to how Carly approaches it. We were classmates in first year, so we got a lot of that together. But there is there’s a couple of things where my approach is a little bit different. Whereas Carly is definitely very much about education—and I am too—I’m also very much about mindfulness of the stuff that people deal with mentally.

And obviously we stay within our scope of practice. But I have a lot of clients who deal with anxiety and body or gender dysmorphia and things like that. So my focus to that is ensuring that they constantly feel safe and that they can trust me to give them an effective treatment based on how they’re experiencing things, because not everybody experiences things the same way.

I work a lot with the LGBTQ+ community, and I also work a lot with clients who have a history of trauma as well as just increased generalized or social anxiety. And I live with a lot of that stuff personally. So for me, it’s really easy to translate that into massage—without exceeding my scope, obviously.

So for example, a client with trauma might have issues with having their neck worked on. So it’s a simple question of knowing to ask “Are you comfortable with this?”

With the LGBTQ community, body and gender dysphoria are huge things. So body neutrality is kind of the approach that I take with that. With generalized anxiety, it’s a lot more checking in. And the biggest thing that connects all of that is something that we learned in school—thank you, Courtney! —was explicit consent.

I’m really big on consent. Even with Carly, if we do a treatment for each other, if I’m working on the glutes or other sensitive areas, I get her consent every single time without fail.

It’s very important to me to get it every single time, regardless of who I’m working with.

So this has helped me find a niche in the industry. Because I get a lot of people who have had—for lack of a better term—insensitive therapists. It’s simply just not knowing, more than anything. But taking that extra second to ask that important question of “Can I work on your neck?” or “Is there anything I need to be mindful of?” can make a huge impact for somebody with anxiety or touch related trauma issues.

Come back next week for Part 2!

Maureen de Sosa Kalas, RMT
Maureen de Sosa Kalas, RMT

Maureen de Sosa Kalas, RMT

Maureen de Sosa Kalas is a lot of things: a healer, entrepreneur, an athlete, and an adventurer. And an MH Vicars graduate, of course.
In the decade since she completed the two-year diploma program at MH Vicars School in Calgary, Maureen has built a successful massage therapy career that has allowed her to combine everything she loves to do.
She owns MassageWorks Cochrane & Chiropractic Care, a multi-therapist clinic in Cochrane, Alberta, where she specializes in sports massage and treating clients with injuries and chronic conditions. Maureen took the time out of her busy schedule to answer our questions about being an RMT and running her own business.

Tell us about your massage practice!

I was a teacher by trade and decided to pursue a career in health and wellness and in a more therapeutic, caring aspect of it. I love being physically active and enjoy getting tangible results.
My focus going into massage therapy education was in the sports side of treatment as I enjoy the outdoors, and was interested in sports injuries and rehab overall. With that in mind, the focus of my practice has been in the sports and therapeutic side. After graduating from MH Vicars, I took extra courses with the Canadian Sports Massage Therapists Association in Toronto, and various other sports massage courses.

What’s the best thing about being a massage therapist?
I love the instant, tangible result or improvement when I work on someone that comes in with an injury or chronic issues. Especially when they have been so desperate in getting help and no one has figured out how to treat them, and then I’m able to help them.

What are the biggest challenge of being a massage therapist? 
I find the biggest challenge with being a RMT is having a home-life balance. Sometimes, when you are sought-after, it’s hard to take time off. But it is necessary to decompress and recharge one’s sanity, mental clarity, and wellness. My way of decompressing is through running, hiking, climbing, and cooking. Living close to the mountains affords me that lifestyle and a great client base who followed me throughout these years.

What do you think it takes to be a good massage therapist?
Having a great skill set. Not just knowing your stuff, but being a good listener, compassionate, and down-to-earth.
And having great biomechanics is essential to having a long term career in this industry. I’ve been fortunate that I am very aware of my own body mechanics, and never had any injuries such as repetitive strain injuries. I always advise any RMT to master this skill as this is not a long-term career once injuries starts happening.

What advice can you offer for someone considering a career in massage?

Take the time to know the industry. I’ve hired and interviewed so many RMTs and I find that for the most part people get into the industry because they want to help someone, which is intrinsic for most of us. But knowing what it takes to grow and build your client base and all the practical skills that comes with it, takes skill and experience and the willingness to learn. Money is not all of it but at the same time, we have to compensate ourselves well for what we do. And getting compensated well is a result of having a good skill set, including the business skills. Because as RMTs, we are a walking business entity.

Why did you choose MH Vicars for your massage education?
It was a great school, and the program was suited to what I needed at that time. It had a great reputation as well—I knew that MH Vicars produced quality graduates.

What has been the biggest accomplishment of your massage career so far? What are you most proud of, professionally?
I am most proud of the many people that I have met along the way that are now friends. I have been to their high and lows in their life, from marriages, to births, divorces, and raising kids – and I’ve treated their families – and I am still very much connected to them. I love that over the years I’ve seen them and know their story and history.

What are your professional goals right now?
My professional goal is to grow and expand our practice. I want to venture into other businesses, mentor other RMTs, and continue doing massage.

In April, the MH Vicars School community lost one of our own to COVID-19. Vitto Congi graduated from our Edmonton campus in 2019, and was just beginning to build his new career and new life. Vitto was a kind and caring man who had a bright future ahead of him, and those of us at Vicars who had the pleasure to get to know him are incredibly saddened by this loss. Though no words can do justice to what his friends and family are feeling, we have collected a few of our memories of Vitto here as a small tribute.

I had the pleasure of being one of Vitto’s second-year instructors and I was always amazed at how genuine of a person he was. He always treated everyone with such kindness and respect. He would come to class early to ask questions or to show me some of the beautiful wood paintings he was creating. He was very admired by his classmates and was always working hard to make theme laugh or making sure he was supporting them best he could. Vitto spoke so highly of his family and friends and had great plans to further his education after massage to support troops and service members of the military. I am very grateful to have met him play a small part in his journey and wonderful life story. May he rest in peace.
-Crystal Dunn, Faculty


For almost 4 years I was lucky enough to have Vitto in my life; for 2 of those years sharing weekly morning greetings.

Vitto was a champion. Not in the traditional sense of athleticism, loud and proud, or even the constant winner. No, in the quiet, fierce and steadfast sense – a champion to those he cared for.

Vitto with staff members Katherine Ward and Corrina Cornforth at his graduation in 2019.

A fierce loyalty to his mother and sister and equally fierce determination to overcome any adversity that may present itself. This was how I first defined and knew Vittorio Congi. A young man passionately pursuing his dream to further his ability to help, heal and empower others. Vitto wanted to become a massage therapist and then complete his osteopath studies so he could serve others who suffered with chronic pain and injury as he had. He wanted to ease others, as he had been eased by his dedicated practitioners.
Vitto joined our MH Vicars family and quickly became a confidante, a cheerleader, a comedian, and a friend to his classmates. Vitto had the perfect joke to share on those dull mornings and hands that were continually being offered to assist if needed.
Vitto was an artist. He painted landscapes that had beauty and depth that gave a glimpse of the man within. He not only shared Bob Ross’ style, but his gentle calmness. And Vitto was soon painting any surface he could get his hands on.
Vitto was always looking for ways to give more. He loved those in his life so deeply that he was continually encouraging and supporting his friends anyway he could. That was the beautiful thing about Vitto, once he knew you he loved you like family. I don’t think anyone was really an acquaintance to him. He’d champion you without hesitation.
If life is a classroom and we are all here to learn from each other, to experience love, to give love, to grow in love by helping others grow in love… Vitto excelled. Vitto didn’t need as much time in this classroom to learn this lesson. Vitto was a teacher. He was one of life’s lighthouses. A beacon that would help guide you and protect you from the rocks.
We were so blessed to have had Vitto’s light touch our lives, no matter how briefly. This man was never far from an eye-twinkled grin. I can’t help but smile brightly remembering him. It’s the greatest tribute to his life, his story. Smile big. Love big. Hug big. Dream big. And maybe even show up in a toga.
-Corrina Cornforth, Admissions Advisor

I didn’t have the pleasure of teaching Vitto but I did get to interact with him on campus and at public clinics, and it’s easy to say that he made a difference there. He was the kind of guy that was so intentional about his interactions with people and it was obvious he was about connection before business. He truly cared about people and the environment we all worked in. He created a positive and cooperative atmosphere and had fun doing it. Truly a good man and we were blessed to know him.

-Kerri Wagensveld, Faculty


When I think of Vitto my mind immediately goes to Monday mornings. He did most of his supervised public clinic shifts on Mondays, and his shift was supposed to begin at 11am. But he would get here at 9, every time. I think it was just more convenient for him.

Vitto and one of his instructors, Jaime De Groot, at his graduation in 2019.

He could have spent those two hours studying, playing on his phone, or even napping on the couch. But instead, he would set up the clinic: he’d prepare the schedule, pull all the client files, and make sure that everything was organized and ready for whomever was going to be the receptionist that day.
I’ll always remember this because it seems like a perfect summary of who he was as a student and as a person: hard-working, thoughtful, selfless, and kind. He loved massage therapy, and worked incredibly hard. He had a long and successful career ahead of him, and I’m so sad that we’ve lost him.
-Robin Collum, Edmonton Director


Vitto and Marci Terpsma, one of his instructors.

I will always remember the first day Vitto came to class. He was at first this shy, goofy, quiet, giant of a man who always had a smile on his face. Vitto was an absolute gem of a person. For a man dealing with so much in his life, he always had a positive outlook. He always had some sort of joke to make me and his classmates laugh. He was inquisitive, wanting to know more, always more, or to understand it all better. I was lucky enough to spend extra hours with Vitto before public clinics or after class to facilitate his learning and in that time, he also taught me. He taught me patience and resilience. I learned choosing to have a good day is always the best choice. I gained respect for hardships he endured all the while maintaining grace and good grades. I learned perseverance despite adversity. Vitto, my friend, you along with our weekly banter and texts, will be dearly missed. I hope you are cracking jokes in heaven!
-Marci Terpsma, Faculty

Wherever Ryan Kim has gone since graduating from MH Vicars School, his Vicars education has opened doors for him.

When he first graduated in 2018, Ryan felt confident enough in his own skills to start his own massage clinic in Calgary.

Ryan Kim volunteering at the Spin For A Veteran charity fundraiser

“I absolutely felt prepared, and I could start right away. Whatever was thrown at me, I could handle it,” he explained. “Some of the things that I learned in school that helped me included how to treat clients with a disability. The special populations clinics [in second year] helped me a lot.

“If my clients had different pathologies, I was able to treat it without hesitating. There were a couple of clients that I treated that were paraplegic, and I was able to assist them from the beginning to the end of the treatment.”

Ryan had gone back to school once again after graduating from Vicars, enrolling in a traditional Chinese medicine program. He plans to combine those skills with his massage career when he’s done. But he eventually found that running his own clinic while studying was hard to maintain, so he shut down his business and began looking for a position at another clinic.

Ryan found that the school’s reputation preceded him, and gave him an advantage when applying for jobs.

“When I applied for positions, I had clinics call me back right away—and a couple of the clinics said that they were calling me because it said ‘MH Vicars’ on my resume,” Ryan said. “MH Vicars graduates have a good reputation amongst clients, and with other therapists. At clinics I’ve worked at that have had MH Vicars graduates, they are busy, knowledgeable, and very pleasant to work with.”

Ryan eventually landed in a practice in Lake Louise, Alberta. But his career evolution didn’t stop there. He had dreams of moving to Vancouver, and practicing massage there. But that’s not as simple as it sounds: unlike in Alberta, massage therapy is a regulated profession in BC. So he knew that he would have to pass an entry-to-practice exam in a regulated province to be able to practice there.

But he knew that his Vicars education had prepared him for this challenge, too. The entry-to-practice standard (the knowledge and skills that a massage therapist needs to have in order to be registered) is the same in all regulated provinces, and there is a standardized curriculum schools in those provinces have to follow. Though it’s not mandatory in Alberta, MH Vicars School teaches that national standard.

Ryan decided to take the entry-to-practice exam in Newfoundland, because the process is shorter and less expensive than taking the BC exam. He knew he’d be able to succeed, because several of his classmates had taken it the year before.

“One of my classmates said, when I turned to her for advice for the exam, ‘The school prepares us well and you have everything you need to pass the exam.’ I can’t agree more,” said Ryan. He took the exam in December 2019 and learned that he’d passed a few weeks later.

“I can’t thank the teachers, staff, and the school’s curriculum enough. It not only allowed me to pass the entry-to-practice exam in a regulated province, but also is it guiding me how to become a better therapist even after graduation.”

Move over, Oscars. Take a seat, Golden Globes. This awards season, we’re only interested in the Best of YEG Fitness awards – because three of the nominees for “Best Massage Therapist” are Vicars graduates!

Kory Ring, Andrea Yacyshyn, and Dustin Ring (no relation to Kory) are among the top five finalists for the award, which is determined entirely by public votes.

The awards are presented by YEG Fitness magazine, a local publication that highlights all areas of the local fitness and wellness community.

“We view fitness as healthy living, and it’s all about balance. It’s about taking care of your body: nutrition, different kinds of activity and training, and having physiotherapists, chiropractors, massage therapists working with you to both prevent and treat injury if you need it,” explained TJ Sadler, the magazine’s editor. “The awards are a way for us to showcase those people who are doing great things.”

Discovering that so many of their clients considered them among the city’s massage elite was a great feeling for the three Vicars grads.

“I’m so grateful to all of my clients and everyone who voted for me for this,” said Dustin, who graduated in 2017. “I never thought that I would make a list like this so close to coming out of school.”

“I was so honoured that enough people typed my name – and I have a hard-to-spell last name! It was incredibly validating as I love this work so much,” said Andrea.

Being included on lists does more than just boost a therapist’s confidence. It can have a significant impact on future business. So what can fellow Vicars graduates learn from Andrea, Dustin, and Kory’s success?

A good massage begins before the client is on the table

I asked all three of the nominees to try to identify what it was about their treatments that made clients so excited that they’d go online and vote. I expected to hear about their hands-on expertise and specialized techniques – and I did – but the first thing that each therapist highlighted about themselves was how they try to listen to and relate to their clients off the table.

“The thing my clients have consistently said to me is that they feel like I listen to them, I care, and I don’t rush them,” Andrea said.

“I’ve been told by a lot of clients that they like that I actually take the time to listen and do a proper assessment and address their concerns – just like we were taught to do in school,” Kory agreed. “And they get the results that they’re looking for, a lot of the time.”

And once your clients love your practice, they’ll keep coming back. And they’ll tell their friends.

Word-of-mouth marketing works. Don’t be afraid to ask for it!

“I actually don’t accept tips at my practice at all, and when people do try to tip me I tell them that if they want to pay me a compliment they can just tell their friends and family about me, or leave a Google review,” said Kory. “Ninety-nine per cent of my clients come from referrals, I’d say.”

No one knows how amazing you are – or is as excited to talk about why – like the clients who keep coming back to you. By encouraging your current clients to recommend you to others, you’re getting your name out there in a more authentic and efficient way than any ad could ever deliver. And, you’ll attract the kind of client who is most likely to fit in well at your practice, which means they’ll keep coming back (and refer friends of their own).

It doesn’t hurt to offer a small thank-you in return.

“I offer a $10 referral [gift] when someone sends me a new client,” explained Andrea. “A client I had from school referred another client, who then referred her sister, sister-in-law, brother-in-law, and multiple friends. And then those clients referred people to me. It was a huge domino effect that really paid off and landed me with 10 new regular clients rather quickly.”

Don’t just tell clients about your practice – tell everyone!

One of the ways that Dustin was able to become so successful so quickly after graduating was by tapping into the professional connections that he already had as a yoga teacher. These clients and colleagues became his first cheerleaders.

“By being in the yoga community and immersing myself in different aspects of the fitness industry I’ve developed an ongoing clientele that I never thought that I would have this early in my career,” he said. “I also did a lot of volunteer events. If you’re good, people are going to tell other people.”

Some of your most important connections as a therapist aren’t with clients, but with other health care professionals. Being a source of trustworthy referrals for your clients adds value to your services at the same time as it helps clients get the care they need.

Kory’s clinic is located within Evolve Strength, a downtown gym. This mixed clinical environment has helped him make connections with other professionals.

“There’s a good referral network within the gym,” he explained. “The athletic world, I’ve come to realize, is a pretty tight-knit community in this city.”

Andrea’s practice is in her home, but that hasn’t stopped her from developing an extensive referral list of her own.

“I have a chiropractor, 3 massage therapists, an acupuncturist, a physiotherapist, a Pilates studio, a [naturopathic doctor], a medical clinic, and a pelvic floor specialist that I refer to,” said Andrea. “I have their cards in my treatment room and some of their profiles on my website. By working with them and sending them my clients, they up sending me theirs and we create a collaborative health network for our clients.”

The winners of this year’s Best of YEG Fitness awards will be announced at a ceremony on February 6, 2019.

“Looking back now, I’m definitely glad I went the Newfoundland route. It’s been a long process, but I’m finally there!”

That’s Jenna Kluthe, who graduated from MH Vicars School’s Edmonton campus in 2017. She was one of nearly a dozen Vicars grads who travelled to Newfoundland to write that province’s entry-to-practice exam with the final goal of becoming RMTs in BC. Jenna now practices in Nanaimo.

Tyler Shortridge, Karen Goforth, Jenna Kluthe, and their classmates celebrate together after writing the CMTNL exams. Photo courtesy Karen Goforth.

Jenna and her classmates chose Newfoundland because the process to apply for the exam was simpler, faster, and less expensive than going directly to BC. The College of Massage Therapists of Newfoundland and Labrador officially recognizes the Vicars program, while the BC College requires applicants to pay for a “prior learning assessment” before they can take their test. (Read more about why Vicars grads are choosing Newfoundland and New Brunswick here).

The journey to become RMTs in BC began in the spring of 2017.

“I was going to go the BC route, because I didn’t know anything about Newfoundland, but about a month before we graduated someone mentioned it and we were all curious,” said Tyler Shortridge, who lives in Cranbrook and attended the Calgary campus. “[CMTNL] were really good. They answered emails fast, they answered phone calls. It was easy to get the answers I needed, and the paperwork was simple. I think I waited two weeks to hear whether we were accepted to write the exam. They had no issues with our program.”

The Newfoundland entry-to-practice exam has two parts. The multiple-choice exam covers massage theory, ethics, and law, including regulations specific to Newfoundland. The practical exam, which consists of seven separate stations, evaluates the therapist’s academic knowledge, hands-on techniques, and problem-solving skills.

“It was a little bit intimidating,” said Jenna. “You walk into the room and there were two examiners, just sitting off to the side, and there’s the body. The examiners don’t say anything, they don’t acknowledge you, they don’t smile, they don’t do anything. You just walk in and do your thing.”

The College publishes a detailed outline of the exam structure and contents to help therapists prepare, and the Vicars grad felt that the exams were well-organized and fair.

“It was fairly straightforward. You just have to make sure that you’re confident in your answers,” said Karen Goforth, who lives and works in Creston, BC.

Nonetheless, they all felt very prepared.

“The hardest part was waiting for the results,” said Tyler. “I took the exam in August, and by the end of October I was registered in Newfoundland. The end of January is when I was able to work in BC as an RMT.”

All the time and effort was worth it.

“Being a massage therapist is awesome, I love it. I have the freedom to do whatever I want with my schedule, and I like helping people,” said Tyler. “You see a lot of different people, and it’s really nice to connect with them.”

If you’re a Vicars student or grad interested in more information about moving to a regulated province, please contact the school and we’d be happy to help.

An image of someone working on their laptop and visiting Facebook

This morning when I sat down at my desk, coffee in hand, the first thing that I did was open up Facebook. It’s the first thing I do every morning.

This isn’t a confession that I’m slacking off on the job—quite the opposite, in fact!

As Communications Coordinator, it’s my job to promote the School, share what’s happening on campus, and answer questions from clients and prospective (and current) students. And one of the ways I do this is by using social media.

Hence the morning Facebook-and-coffee ritual each morning. I log in to Facebook and navigate to the MH Vicars School business page (resisting the temptation to check my own notifications…usually!) and see how the online community has been interacting with the School.

An image of someone working on their laptop and visiting Facebook

I check the messaging inbox—recent messages have included questions about class schedules, job postings, and continuing education – and reply to comments. I also go behind the scenes to check out the analytic data on recent posts—information that’s available on business pages but not personal profiles. This allows me to learn about what our Facebook community likes, so I can create even more relevant and enjoyable content for them in the future.

I check back in with Facebook—and our Instagram account—once or twice during the day. I’ll write new posts and either publish them immediately or schedule them for later. I try to post at least once a day for the school, being careful not to spam peoples’ timelines or neglect my other responsibilities.

Relatively speaking, it’s a small part of my job. But it’s an incredibly important one. These days, it’s vital for businesses to have a social media presence. And though massage therapy is an offline profession, it’s no exception.

As an RMT, you are your own business, and your own brand. It doesn’t matter whether you’re an employee of another clinic, or run your own practice, or even if you’re a student just starting to build a network of potential clients. No matter your practice, your customers are online. They expect you to have a responsive web presence, and social media is one of the fastest, cheapest, and most effective ways to meet that need.

Your daily social media doesn’t need to look like mine, but if you want to grow your client base, manage your personal brand, and communicate with your clients, you should really be on social media.

Platforms like Facebook and Instagram offer a wide range of tools specifically for businesses. They allow you to separate your personal and professional identities online, communicate with your clients, and build your ideal audience. But these tools can be complex, they aren’t always intuitive, and they’re regularly being updated. I’ve been using Facebook for business for years, and every few months I make a point to check out what new features are available.

If you don’t already have a Facebook business page, now’s the time. But you don’t have to learn how to do it alone. To learn how to set up your page, or make sure that you’re using it to the best potential, I recommend you attend the one-day social media marketing course we’re holding at the end of the month:


Building Your Massage Business
(Level I): Using Social Media to Build Your Brand

When: November 25, 2017
Where: Edmonton Campus

Sign Up


On the surface, leaving a career as an intensive-care technician to study massage seems like a

 

complete left turn. But for Suzanne Belanger, who began studying at MH Vicars School after more than two decades working in hospitals, it felt like a natural step. She’s still working in a healing profession; only now, as an RMT, she is in the position of helping to prevent injuries and pain, as well as treating them. “I saw that the allopathic or Western model was lacking in empowering care and preventive care. It’s always treating symptoms, not causes,” Suzanne says. “But there are more and more people who are looking to take charge of their own health. I’m one of those people. My passion is treating people preventively and one-on-one.”